ATN Week in Review: The Wellness World Is Splitting Into Two
This week, we break down the battle between tech and unplugging in wellness, as well as Hyrox’s expanded 2026 New York race.
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By the Numbers
In 2026, gym visits for the first full week of January were up 13.5% compared to the same week in 2025, according to foot-traffic data from Placer.ai
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ATN Week in Review: The Wellness World Is Splitting Into Two
Move Over, Protein? Why 2026 Is Shaping Up to Be the Year of Fiber
January Theme: Rethinking Retention
Featured Stories
The Best Barre & Pilates Accessories for Elevating Your Workouts
We’re rounded up the best barre and Pilates socks, activewear, accessories and more to get you excited for your next class or elevate your workout.
The Education Gap Holding Health Clubs Back — and the Platform Built to Close It
As trainer engagement and retention become business-critical, Inspire360 Club rethinks education through a club-first lens built for how today’s trainers
The Best Fitness & Wellness Gifts for Every Type of Woman for Valentine’s Day
We’ve rounded up the best Valentine’s Day fitness & wellness gifts for women who love working out, meditating and indulging in self-care.
Franchisee Spotlight: SweatHouz in Columbus, Ohio
Kurt Prosser is proving that education plus experience is the key to wellness adoption — using events, insight and hustle to grow his SWTHZ.
Bay Club To Offer In-Facility Training Hubs for WNBA Players
As lockout concerns grow, luxury fitness operator Bay Club is opening 29 West Coast locations to WNBA players for offseason training.
Unscripted: Barry’s Steve Padis on the State of Boutique Fitness
Steve Padis joins the ATN podcast to discuss his brand’s growth, its future plans and predict where the boutique fitness industry is headed.
Hims & Hers Wants To ‘Ruffle Some Feathers’ With Provocative Super Bowl Ad
Hims & Hers returns to the Super Bowl with a pointed ad that takes aim at the health-wealth gap in the United States.
A Social Sauna Festival Is Coming to Brooklyn as Bathhouses Gain Ground
Culture of Bathe-ing is hosting an open-air wellness festival on the Williamsburg waterfront featuring saunas, guided sessions and more.
Starbucks’ Protein Rollout Is Paying Off, With More Healthy Options To Come
Starbucks executives say protein is driving traffic, as the coffee giant builds out a deeper push into fiber and energy offerings.
