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Rock Health's 2025 survey finds 57% of Americans own a wearable or connected device, but growth has plateaued. Here's what comes next.
Untapped allows studios to sell last-minute, discounted spots on their own branded page, keeping the customer relationship and the full class dollar in-house.
Echelon's Meridian Pilates Reformer Commercial series is designed for gyms, studios, hospitality settings and more.
Bay Club's $42M El Segundo close is the latest move in an ownership-first strategy that has built a $1B West Coast real estate portfolio.
PerfectGym, the fitness software platform backed by PSG Equity, is expanding into the U.S. with a direct message for operators.
Spain-based Slow had attendees wear Whoop trackers, test their biomarkers and more to evaluate the effects of its four-day wellness retreat.
As athletes turn to Pilates for its injury-prevention and functional benefits, instructors are creating businesses around training professional players.
Wearable fitness company Pepper is bringing its dry electrical muscle stimulation (EMS) suit, which is already in use across 30 countries, to the U.S. market.
Across the Vision Fitness selectorized strength portfolio, the focus is on keeping things simple for users of all skill levels
GymNation is going all in on the FIFA World Cup with a giant desert sand mural, goal-triggered membership giveaways and in-gym watch parties.
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